Rasa Kasih Aidilfitri Indoor Ramadhan Bazaar by Jati x MGB
The Rasa Kasih Aidilfitri, a uniquely curated indoor Ramadan Bazaar organised by Jati, Malaysia's leading rice brand in collaboration with Malaysia Grand Bazaar (MGB), and in partnership with ecoBrown's, AirAsia SANTAN, KHIND, CHJ Motors and Gracshaw drew in record crowds on the first day of its 16 day run, becoming a viral sensation on social media.
Shoppers from the Klang Valley, visitors from other states and even tourists took advantage of the retro-themed art and sparkling light installation for their social media content while patronising more than 60 specially selected booths offering delicious food & beverage for buka puasa and for Raya, groceries, arts and crafts, Raya fashion for the entire family, appliances and much more, by trusted and viral local brands.
Established since 1993, Jati is renowned as one of the nation's leading rice millers and wholesalers focusing on rice based products including their latest healthier editions which is Jati Signature Pusa Finest Basmathi series, namely Basmathi 1121, Original and Basmathi1509.
"Jati is taking the lead in Rasa Kasih Aidilfitri to support and promote Malaysian brands and businesses, encouraging domestic spending by shining a spotlight on local businesses while educating and raising awareness on the variety of quality Malaysian goods and services. After a pause in the nation's economy since the pandemic began, consumers need to be reminded of the richness and quality of proudly Malaysian-made offerings," says Mr Chua Keng Jin, Group Senior Manager of Serba Wangi Sdn Bhd.
"The Rasa Kasih Aidilfitri Ramadan Bazaar will be on-going at Malaysia Grand Bazaar from today April 9 to April 24 for 16 days, from 10am to 10pm. It is the must visit bazaar of 2022, with so much to offer with a slew of activities, contests, giveaways, games and more while supporting Malaysian brands. Be a true Malaysian, support local brands. Start here!" he adds.
Every visitor can receive a goodie bag with Jati Signature and ecoBrown's product as well as vouchers by completing a treasure hunt of the booths in the bazaar. No purchase is required. There are also exclusive Raya green packet giveaways that every collector will want to add to their collection
Parking is free at MGB, Bukit Bintang City Centre for shoppers. Public transport is also a breeze as MGB is located right off the BBCC-Hang Tuah LRT and monorail stations. There are contest galore with the Tangkap Gambar & Menang contest offering weekly prizes of a Kind Intelligence Cooker worth RM148, and Jati Signature Pusa Finest Basmathi Rice (2kg) worth RM25.50 for simply taking photos at the event and posting them to your socials using the hashtags #JatiMalaysia # JatiRasaKasihAidilfitri #JATIxMGB. Strike your best pose, click, post and you could be one of the lucky winners!
The Beli & Menang contest requires purchase from ecoBrown's, AirAsia SANTAN, Khind, CHJ Motors, Gracshaw, Hernan or selected Food & Beverages booths to be in the running for prizes that include 3X branded motorcycles worth a total of RM13,000 and 10X branded motorcycle helmets worth a total of RM2,200.
Make a date with the Insta-worthy Rasa Kasih Aidilfitri Ramadhan Bazaar by Jati and MGB from April 9 to April 24, 2022 as it recaptures the spirit of Ramadan bazaar from the pre-pandemic era, with all the safety, security, hygiene and SOP compliance for the endemic phase.
